He understands that the only way to encourage corporate clients to invest in youth employment is to ensure that candidates are well trained to function in a professional environment, dedicated to working hard and reliable – for corporate clients to invest in the youth, Alexander realised he had to turn them into assets. To achieve this, all Dial a Student candidates have to make it through a rigorous induction process, designed to weed out the lazy and train the brightest to become the sought-after assets our clients have come to expect when hiring temporary student staff from us. That’s why we’ve placed over 230 000 student staff with over 25 000 clients and continue to grow from strength to strength. “We offer our clients only the cream of the crop and they’ve come to expect nothing less from us.” Explained Alexander when asked about the success of Dial a Student over 3 decades.